This article is over 1 year old Lee Jae-yong has run Samsung since his father suffered a heart attack in Some of the executives will resign and leave Samsung, but Lee is expected to stay on as de facto head of the company if there is a trial. The scandal has ensnared government officials and business figures, and could soon topple Park, the daughter of a former South Korean dictator. Choi, who has denied charges of attempted fraud and abuse of power, is accused of using the money for personal gain.
Consumers, individuals and corporations alike, depend on telecom businesses for transparent communication. Thus, when it comes to furthering client relations and consumer engagement, marketers must employ the latest technology -- taking a multi-platform approach in amassing their global footprint, retaining customer loyalty through on-target messaging, interesting content and compelling conversation.
Such a large and diverse industry requires that marketers have an acute understanding of the various audience segments they serve. From enterprise customers to telecom carriers and equipment manufacturers to mobile consumers, telecom companies must remain cognizant of the fact that not all content appeals to every audience, and that certain platforms are more effective means of communication when presented to the appropriate audience.
Furthermore, when implementing a well-executed content marketing strategy it's important to focus on the continuance of conversation, rather than simply pushing the latest product or innovation service. Below are four key tips and case studies on how to effectively develop a tactical content marketing strategy guaranteed to boost brand awareness, retain customer Virgin group and samsung electronics and augment user interaction with your services and products.
Consider consumer pain points and priorities. As a telecom marketer, it's hard not to jump to defend the industry's long standing reputation as one ridden with hidden surcharges, exorbitant monthly rates, complex contracts and overpriced devices.
However, Virgin Mobile has been leading the pack in terms of friendliness and approachability. In an attempt to target a younger demographic, specifically year-olds, Virgin's US-based marketing team, led by CMO Ron Faris, sought to hit the pain-point of most young mobile users nationwide -- high monthly charges on voice usage when the majority of their time was spent not talking on the phone.
As a prepaid mobile provider, Virgin took advantage of their market position, as well as their knowledge of their target audience, to develop a campaign with data, not voice usage, at its core.
Virgin's strategy was spot on. In turn, data usage is key to young customers, especially those in the age range. Thus, as a way to engage their target audience, Virgin partnered with the popular, ever-viral website BuzzFeed, putting content at the forefront of their campaign.
VirginMobileFeed -- an entertainment hub featuring live streams of pop music, viral content and direct links to Virgin's various social media channels, including Tumblr, Instagram and Twitter.
Virgin's in-house editorial team, trained by BuzzFeed staff, ensured that all content was relevant, clicky and "newsroom worthy," guaranteeing that interesting, shareable, or friendly, content was at the heart of Virgin's efforts.
Virgin internally acknowledged customer pain points in regards to their industry at large, and made an effort to turn them on their head. By ramping up the fun and friendliness quotient in their content offerings to consumers, Virgin honed in on what they knew their youthful customers would enjoy, and, by partnering with BuzzFeed, developed a fun content strategy destined to go viral.
When Samsung sat down to craft their marketing strategy for the Android-based Galaxy S3 in anticipation of the iPhone 5 release, marketers knew they had to focus on touting their own product and its unique capabilities while acknowledging the existence of their direct competitor's achievements.
As seen in the case of Virgin, focusing on consumer pain points is always an excellent way to garner a reaction; Apple, Samsung's biggest competitor, was banking on their existing brand cache and customer loyalty in order to hit proposed sales and revenue targets for the iPhone.
And, while the iPhone 5 was expected to be a huge success technologically speaking, Samsung took advantage of Apple's ongoing triumphs when crafting an integrated marketing for the release of their own device.
Samsung chose to forgo traditional marketing tactics and decided to go viral with social video. The result was a subtle and very clever commercial addressing the central pain points of iPhone users such as exorbitant costs, long lines at retail locations, software glitches, incompatible power adapters, screen size and so forth.
The video's placement on YouTube was another agile strategy; given the massive volume of traffic YouTube amasses each month.
By showcasing the commercial on YouTube, Samsung recognized it's viral potential and the value of YouTube's potential as an innate broadcasting and publicity tool. Be timely and relevant; serve up content when your audience needs it most.The Virgin Group is one of the UK 's largest private companies, with an one-year turnover estimated at?3bn per annum by Virgin was founded in as a mail order record concern and developed as a private company in music publication and retailing.
Virgin Group Ltd. is a British multinational venture capital conglomerate founded by entrepreneurs Sir Richard Branson and Nik Powell. Virgin Group's date of incorporation is listed as by Companies House, who class it as a holding company ; however Virgin's business and trading activities date back to the s.
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The test results confirm Aracore’s original design specifications indicating that the ASIC chip, once mass manufactured by Samsung Electronics, will be capable of delivering a projected hash rate of 18 to 22 terahash per second (TH/s) with an energy consumption of between and watts.
Samsung Display creates displays that go beyond your imagination.