The strategy element of the business plan describes how your products or services will be sold, the target markets you will sell to, the marketing message you intend to use to convince customers to purchase from you, and the methods you will use to deliver this message. Distribution Channels Describe how you will get your products or services in front of target customers. As the products become more popular and the brand name better known, the owner could begin wholesaling the products to specialty food stores or upscale grocery markets.
EOC has two marketing formulas in place and they are: Formula 1 Get a list of companies together that we think may need our services such as new businesses from the County Clerk's office or the Seattle Journal.
Call these people and find out the contact person and if they need our services. Mail a letter, brochure, and card to the interested companies. Follow-up with another call to the contact person.
Continue to call these people periodically. Keep good records of companies and contact logs. Formula 2 Get a list of companies together that we think may need our services such as new businesses from the County Clerk's office or the Seattle Journal.
Ask them if they would like a FREE subscription to our computer newsletter that we will fax them periodically. Fax the newsletter to those who are interested, and include mail enrollment information as well.
Mail information to those people who don't want newsletters but are still interested in our services. Follow-up in a week to see what they thought and if we can help them with anything.
Continue to send our fax newsletter regularly. Keep good records of contacts and logs. Join America's Learning Exchange resource database that will promote our training to employers, workers, and life-long learners via the Internet. Create alliances with grassroots organizations and staffing organizations.
Assist in job placement upon completion of Certification testing. Create website for schedule information, applications, and book purchasing. Register with government programs for SBA certification and other government procurement opportunities.
Network amongst family and friends for "word of mouth" opportunities to gather referrals. Contact students from previous classes.
Market Needs Our target market is very dependent on reliable information technology. They use the computers for a complete range of functions, beginning with core administration information such as accounting, shipping, and inventory. They also use computers for communications within the business and outside the business, and for personal productivity.
The businesses are not, however, large enough to have dedicated computer training personnel such as the MIS departments in large businesses.
Ideally, they come to us for a long-term alliance, looking for reliable training service and support to substitute for the lack of their in-house trainer. These are not businesses that want to shop for rock-bottom prices.The SBA connects entrepreneurs with lenders and funding to help them plan, start and grow their business.
We support America's small businesses. The SBA connects entrepreneurs with lenders and funding to help them plan, start and grow their business. Business Plan Section 4: Products and Services This is the part of your business plan where you will describe the specific products or services you’re going to offer.
You’ll fully explain the concept for your business, along with all aspects of purchasing, manufacturing, packaging, and distribution.
Business News from the Kansas City Star newspaper in the Midwest. Enhanced Occupations Center is a computer training service business located at N.
Fifth Street, Seattle, Washington. This business plan was developed for the purpose of a business loan in the amount of $71, Our projected sales for alone are $, and our projected profits are over $. What is a 'Product Line' A product line is a group of related products under a single brand sold by the same company.
Companies sell multiple product lines under their various brands. Companies. This article is a comprehensive list of over free sample business plan templates that give an easy start to aspiring African entrepreneurs and small businesses.