Instead, he was born in Baden, Germany inthe third son of a butcher. One brother, Henry, left for New York, while another, George, travelled to London to open up business in musical instruments.
It is a young business initiated in February, Currently, the business is a sole proprietorship oregon business plan competition in the production, wholesale sales and distribution of Biscotti Rosa cookies. This plan has been written as a business operating guide and a finance proposal for investors.
Each cookie measures 4. There are four varieties: Biscotti made with white or red wine is currently being developed. The ingredients include unbleached flour, sweet butter, whole fresh eggs, pure cane sugar, whole almonds or hazelnuts, Dutch cocoa, Callebaut bittersweet chocolate, anise seeds, fresh lemon peel, aluminum-free baking powder, pure Madagascar bourbon vanilla, organic anise oil and vitamin E.
They qualify as all natural products with no preservatives, although the addition of vitamin E, which acts as an anti-oxidant for the butter and nuts, does prolong the shelf life by approximately six months.
Biscotti Rosa packaging has consisted of two biscotti facing one another in a bio-degradable cellulose bag. The package is heat-sealed to preserve crispness, with a hole-punched, recycled stock label stapled to the top of the bag.
Recently, a Consumer Survey revealed that customers want to select cookies from ajar, so jars need to be purchased and provided for current outlets that desire them. In most cases, retailers are willing to purchase the jars, so the cost to the company is negligible.
Large labels, identifying the variety of biscotti and the ingredients, would be attached to the jars for a minimal cost. Single or double biscotti could be bagged without labels, significantly lowering the cost of sales and labor, and sent out in crush-proof cartons for refilling the jars.
Also planned are packages of twelve biscotti, with a net weight of ounces depending on the variety, and packages of twenty-four biscotti, with a net weight of ounces. Exhibit II is an estimate of design costs for these packages.
The next immediate step is to facilitate shipping. Biodegradable shipping containers and packing materials will be used to ship all sizes of packages. This is a standard industry procedure. The distinction between biscotti and American cookies is noteworthy, since biscotti are a new faction in the established U.
Using the universal appeal of cookies, biscotti has the potential for a nonexclusive target market.
Five years ago, biscotti were known only to Italian-American communities in larger cities. Now, they tend to be purchased by up-scale urbanites and suburbanites because of the price. The retail placement of biscotti among gourmet items and the Italian name assumes a certain worldliness of its consumers.
Biscotti Rosa is a premium product, competitively priced. It is the only biscotti on the market packaged with an appropriately Italian-style label that announces the name of the product in larger type than the name of the company.Click here to view this full business plan.
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The Italian Eatery seeks funding to introduce a product capaitalizing on Amercans' desire for products with a European flavor. Different from the typical American confection, Biscotti Rosa will be manufactured by a young enterprise seeking to reach a national market.
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