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The various restructures in the past 24 months or so be it at LGSamsungNokia and others led us to ask senior marketing professionals what they thought were the perils of a regional role.
Khanna, in the past has held top regional roles in companies such as LG and Nokia. In this scenario, how does one deliver value? Not a very enviable job. Whenever there is a need to cut costs, the regional folks are the first on the chopping block.
Only in very rare companies do they centralise marketing and only have sales people in the countries. For that to happen, he needs to run faster than everyone else in the marketing function which sometimes becomes operationally infeasible Day-to-day challenges of regional marketers Khanna highlights other operational challenges as well.
Often this does not happen. And that leads to all sorts of confusion and chaos on a day-to-day basis. Here are some of these challenges. There is low potential to add value to local businesses.
It is a staff function most of the time. Country business heads could undermine the importance of the regional marketing people. As a rule, line managers get more respect than staff.
A regional job is seen as a reward for doing well in a country most of the time. This can easily become a cause of envy or jealousy among those who did not make it.
Generally speaking, regional people focus on key markets, only sidelining the smaller and less important ones.
But despite all that there are huge pluses to this role. Every market with its own culture and dynamics, makes the job of a regional marketer exciting and rewarding. This role lets you drive the marketing vision for the business. There is a higher sense of fulfillment as it sharpens the strategic thinking of the person.
Access to the top management, accords regional leads with a much better networking potential with global leaders and even the functional leaders of other functions in the region. An of course, there is higher exposure to strategic initiatives of the company and an opportunity to be a part of bigger initiatives.
Go global or local?
AirAsia Airlines does have a very strong segmentation, which the airline is focusing more on low cost delivery to the customers. AirAsia’s strategy is in line with its mission to be the world’s lowest cost airline. (AirAsia ) The low cost structure was attributed to the company’s good planning of resources such as fuel consumption and maintenance costs so as to give customers the best yet lowest prices they can offer. เชื่อว่าท่านผู้อ่านทุกท่านนั้นเข้าใจดี ว่า “Strategy” หรือ “กลยุทธ์” นั้นเป็นหนึ่งในสิ่งที่สำคัญที่สุดที่จะทำให้ธุรกิจอยู่รอดและเติบโตได้ใน.
Whether to go global or local is a huge concern for decision-makers at the business level. We ask what works best for some marketers in a regional role.
Adidas told Marketing that despite the diversity present in the market it still employs a global campaign strategy. Sarah Fisher, senior marketer for Adidas said that while this choice has its fair share of challenges, it is important for the brand to be consistent.
She explained that this is to ensure that consumers in all parts of the world are looking at the same visual identity from the brand and therefore as a result know exactly what the brand stands for.Production.
Production The first s were built in Seattle at Boeing Plant 2, just over the road from Boeing Field, (BFI). However, with the sales of all Boeing models falling and large scale staff layoffs in , it was decided to consolidate production of the , and at Renton just 5 miles away.
Download-Theses Mercredi 10 juin Strategy; IR Useful Links. IR Calendar. Tool Kits. Email Alerts. IR Contact. Corporate Information. Corporate Profile; Corporate Structure; Board Of Directors; Group CEO's statement; Major shareholders; Strategy; Investor Relations.
This website is owned and . Air asia marketing strategies. by governments which controlled the destinations of the airline industry and also the product planning and pricing strategy. AirAsia makes the low fare model possible and create values through the implementation of the following key strategies: 8 BUSINESS PROCESS AND OPERATION AirAsia has fostered a.
May 19, - From Andrew Lindner - Australia.
A collection of mid's pictures of the Grumman Goose and Norseman taken in the Tahsis area. Conference by day, music festival by night: All That Matters, Asia’s leading entertainment industry conference returned to the Ritz Carlton Millenia, Singapore from September ,