To successfully market your business to both types of clients, you need to understand the differences between the consumer and business buying processes. The business processes you use and the kinds of products you offer enter into the way that businesses and consumers purchase your products and view your business. Planning Most purchases made by a business are planned in advance, where the same purchases might be impulse buys for a consumer. For example, a business will plan an employee lunch, choose the menu in advance and have the order in place to be catered on a particular day.
What is market research? See Market Research -- introduction. Basics of Marketing Analysis and Positioning 1. What is a target market? How does one define a target market? What is a competitor analysis? See Competitive Intelligence -- introduction. What should be considered when setting the price for a product or service?
See Marketing Pricing -- introduction. What should be considered when naming a product or service? See Naming and Branding -- introduction. What is intellectual property? See Intellectual Property -- introduction. What is a positioning statement? See Positioning -- introduction. Public and Media Relations 1.
What is public relations?
Name at least three practices in maintaining strong public relations. Name at least three practices in maintaining strong media relations. See Managing Media Relations. What are some basic steps in the sales process?
See Understanding the Sales Process. What are some basic steps in the maintaining high-quality customer service? Various activities below will direct you to complete your Marketing and Promotions Plan by filling in the Framework for Basic Marketing and Promotions Plan.
You might want to re-create the Framework with your own preferred word-processing software. As you proceed through the following activities, be sure to note any incomplete actions in the Action Item Planning List. This Plan should be focused on a particular product or service, because each has its own different description, features and benefits, customers, competitors and pricing.
Describe Your Product or Service 1. The description should be written as if your customers are the readers. For example, address pricing, convenience, location, quality, service, atmosphere, etc.Explain the differences in marketing products and services to organizations rather than consumers Explain how and why international marketing differs from domestic marketing for Nike.
Student Guidelines. Consumer behavior involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for .
B2B vs. consumer marketing: 5 key differences. therefore, divide the known world into consumer and B2B marketing. Rather, I begin with the idea that I’m going to sell to real people and then adjust my approach based on who and where those people are.
Business buyers are particularly wary of taking chances on unknown products and.
In general, when consumers are looking for new solutions they try to distinguish the different services/products of business and industry in the locality where they reside.
Why feature-only marketing is ineffective. Generally speaking, it’s better to “show” versus “tell”–show your audience the benefits of your product vs.
tell them about the features.. Since features work on a factual level rather than an emotional one, they’re often confusing or hard for a customer to understand.
process of marketing: explain the various elements of the marketing process. illustrate differences in marketing products and services to businesses rather than consumers. show how and why international marketing differs from domestic marketing.