The aim of this report is to evaluate marketing strategies used by Ferrero for the product Nutella in and few possible ways to improve it. Ferrero is a successful international company with over 21 employees and 7 million Euro turnover in year
Become leading general spread and breakfast in the U. We will use a differentiated strategy to position ourselves as the leader in the breakfast market by emphasizing out uniqueness, as well as our excellent quality through our taste, and through the positive image and high prestige of our company name.
We will write a custom essay sample on Analyse Nutella or any similar topic specifically for you Do Not Waste HIRE WRITER Moreover, we will focus our marketing efforts on shelving Nutella in an eye-catching spot in supermarkets, as well as advertisements on the radio, television, newspapers, and magazine.
Also, our sale promotion will include samples and coupons. TechnologicalModern technology can help in production of Nutella by making it more efficient and effective.
As a result, Nutella can be price lower to serve the target market. Thus, people are looking for more convenient products. In addition, there is a growing concern and awareness about a healthy diet.
According to a survey taken by people who were told about Nutella and asked if they would try it and the overwhelming majority that said that they would not try Nutella said that it is because chocolate is an unhealthy and bad way to start your day with please refer to the survey in the appendix.
Nevertheless, we will emphasize that Nutella is in fact nutritious and contains vitamins and minerals from several ingredients like skim milk. Therefore, we can take advantage of this growing trend, especially with Original Nutella chocolate hazelnut, to market our product, and encourage sales.
The red circle below denotes approximately where Nutella is currently and the Blue arrow denotes where Nutella want to go. In the chart below Nutella is denoted by the black circle.
This suggests that Nutella should invest and as a result it will grow. It is manufactured by De Boer food Importers, Inc. In addition, they do not have high arket share or sales in the U. Milky way is not very well known by the world or U.
Also the company; Kozuszki Parcel is not well known. In addition, the product is not selling well and has very little awareness and market share. Jif is the top selling peanut butter in the U. Not unique Not as healthy as Nutella Not very versatile?
Nutri-grain bars might have a potential impact on the sale of Nutella bars. Not only is Nutri-grain one of the top selling breakfast bars in the U. S it is very well known, and might pose a potential threat to Nutella bars.
Well known brand and in U. As Nutella 8 discussed in detail in the market segments and target analysis these groups will be target further buy their: Demographics Psychographics Lifestyles In addition their wants, needs, attitudes, and perceptions are define in detail in the market segments and target analysis in section five of this marketing plan.
It is important to point out that many of our target consumer markets are growing in the U.“Nuts for Nutella” Campaign / 2 Executive Summary Nutella is a chocolatey-hazelnut spread that is a favorite breakfast food in many European countries including Italy and Germany.
Sharing customer testimonials is a great strategy for increasing confidence in future purchases. Include these on your website, blog, social media pages, and more. You can easily gather quotes from happy customers when you conduct a marketing survey; just don’t forget to ask permission first!
The Ferrero Group Is A Family Limited Company Marketing Essay. Print Reference this. Disclaimer: Nutella and Duplo products such as Nutella & Go, Nutella Snack & Drink, the classical Nutella jar and also Duplo and Duplo Nocciolato.
MARKETING STRATEGY Target Market. Marketing Strategies For The Marketing Strategy Words | 6 Pages. true cost of production for the particular products and services are not known to the customers. Evaluation of Nutella Marketing Strategy Essay. Introduction This report was request by Peter McPherson - Evaluation of Nutella Marketing Strategy Essay introduction.
The aim of this report is to evaluate marketing strategies used by Ferrero for the product . Moreover, we will focus our marketing efforts on shelving Nutella in an eye-catching spot in supermarkets, as well as advertisements on .